Audience Response

Anthony Cleary - I think that while the video overall is good, it does feels repetitive and the shake at the start when you hit the high note doesn't look that great but it's still a good video nonetheless.

Hollie Robinson - How was the camera work in the music video? it looked really professional and I liked how showed the emotions of the characters involved. I liked the different filters and effects like shaking off the camera when you're singing the high notes. I like that most of the setting is set in town and in a park with all the trees. I did liked the costumes because you reminded me of Ne-Yo particularly in your performance. I can clearly see that the video is supposed to be aimed towards young adults as that what R&B videos generally are aimed towards. I think that it could have been improved because at one point I could see that the girl was laughing at a point where she shouldn't have been so it would have been better if there her performance was a lot more serious. I like that it didn't go with the majority of the types of videos that are on the music channels now that just feature guns, drugs and girls in bikinis and what not. My favourite scene was where the two main characters are walking and there is a different filter on.

Paul Higginson - Well everyone in the video to me looked like they were uncomfortable which reminded me of the scene in Twilight where Edward and Bella met. Everyone just seems too awkward, especially the girl. Maybe more effects would improve the video like maybe flash backs to multiple and different images and not just flicking from scene to scene.

Emad Islam - I think the camera work fits well and particularly I liked the transitions that were between the shots. I think that the setting was very appropriate as it is a love story, again the costumes fit well as it is typical casual clothing that people of our age actually wear which makes it feel more realistic. The video is probably aimed towards teenagers and young adults. No offence but I think that Kyle is over exaggerating the performance particularly with the lip syncing which if this was changed it would have made the video better. My favorite scene was the part on the escalator. Another thing is that it could have gone a bit better with the beat but I suppose that would mean that they would have to have more shots. Also I think that the period of 1:46-2:10 was too long and would have been better if it was a lot shorter. Don't take anything away from it I did like it overall.

Jodie Wexler - I think the video was good but the shaking wasnt really needed. I liked the video in general. The setting is good and not too over the top. The costume is different which makes it a lot better. I think that the video was aimed towards any of the fans of Chris Brown or anyone that is a fan of R&B. I think that the video could have been better if there was some more drama and more and better effects being used. I do enjoy the video. My favorite scene was at the end where the couple walked past giving it a great level of emotion. Overall I think you did a good job.

Luke Meakin - I think camera work was good and I liked the black and white shots and the ones with the filters. I thought that the setting was alright and the costume fits well. The target audience was probably towards girls who enjoy Chris Brown's music. I think that the dubbing could have been improved because at times I thought that it was a bit out of time but only slightly but I noticed it. My favorite scene is when it gets to the word 'Superhuman' and it had the shaking effect on it. I think the video could have been improved if there was a better chemistry between the two main characters.

David Petty - The camera work was good. Elements that I like was the shake/rumble effect. I think that the settings are appropriate and the costumes link in well with the video. I think that the target audience is young teens to young adults. I did enjoy the video and my favourite scene was the part where you stand up and walk off in a mood. Overall I think that the video is good but could be improved on by the video quaility and that the shake effect was used a bit too much so could have been scaled down. 

Thomas McGlone - The camera work is fine. I liked that you got into character which made it feel more realistic. The setting is good aswell as the costumes. The target audience is anyone that listens to Chris Brown or R&B in general. It could have been improved in the scene where she goes to slap you but she is smiling when in the scene she is supposed to be angry after getting in the argument. Whilst I don't like R&B and I seriously hate Chris Brown I did think that you did well performance wise. 

Kate Gair - I think that the camera work was on and off, I could see some parts were rushed. But overall it was pretty good. I like the effects you put on the clips. It captured the emotion of the ballad style song. I particularly like the scenes shot in the café, and some of that staging in the park was really effective. Clips you shot in town were also beautiful. You were efficient considering the resources you had. I liked the costume, I thought that it was nice and stylish, fitting in with the genre of the music and setting of the video. Considering the music genre (pop), I can assume it’s targeted to a mainstream, young audience. Perhaps leaning towards a more female audience. To improve it I think that the narrative needed to be stronger and apparent, it was rather vague. The story of about the relationship was unclear, why did they separate? It could have been structured better. And some of the clips were too long and a bit uninteresting. I did enjoy the video, I thought it was good. I liked the ending in particular. It demonstrated the feelings of the male lead very well, emotionally invoking. Also your singing amused me greatly.

Below is our finished version of the CD Cover. We were inspired by other covers from artists such as Chris Brown, Ne-Yo and Cee-Lo Green and how they have theirs designed, such as where the text goes and what sort of image we should use and where it should be placed. Although they can be very complicated to make, most R&B CD covers do generally look the same which did make it easier to sort of mimic them as the CD covers above all include an image and the name of the album.

These are some of the posters that we looked at as a way of inspiring our own. They helped us massively as it gave us an idea when it came to themes, colours and styles. The way Chris Brown is posed in the picture below is from the actual Superhuman music video, which gave us the idea for our poster. We also thought that the gray scale effect would be very effective on the poster as it makes the rest of the text and images stand out. We took the picture in the snow as the weather was horrible whilst we were going to make the magazine advert however we overcome this by de-saturating the background. We then added the recording label and where the event would be held to give off that professional feel to it so people when they saw it would actually believe that it was a real advertisement.

What have you learned from your audience feeback?

To gain some audience feedback we created a questionnaire for the viewers to fill in. We gained some comments that helped us understand what we could improve and do better next time. From our feedback we learned that our music video, CD cover and magazine article were all appealing to our target audience. However there were several people that didn't really like it for reasons such as its confusing and quite muddled up.

We were told that people like the story that goes on around the music performance and how it links in with the lyrics. We found that the rest of the viewers enjoyed the emotional meaning behind each shot and others said that the scenes were carefully planned out.

When it came to the magazine advert a lot of people said it looked a lot like the real advert by the artist and didn't feel we were creative enough to create our own version and style, they commented also that we did exceed expectations as it looked like the real thing. On the other hand our feedback was positive overall and if we were to do this video again we would take into account what the people have said as its extremely important to make sure the audience are happy with our product. We are really pleased with out results and believe that the audience feedback shows that we pulled it off in the end.

How did you use new media technologies in the construction, research, planning and evaluation stages?

We used new technologies in all stages of our production,including the planning, production and editing parts of our work. Media technologies are increasingly important in todays media industry because without the technology it would have been hard to construct and plan our media project.

Firstly, we used the blogs for planning the music video, advert and CD cover. Using the blog made it easy to plan out what we were going to do step by step, such as which locations we would use and what the actors needed to do what. The blog was also used to upload our location shots and shooting schedules. We also used it to blog our entries which can be edited at different times during the whole production process so if we change our mind on anything we could easily just re-write it.

Another technology that we found useful were the websites Muzu.tv and YouTube. We used these websites to go through and research the popular music videos that are out at the time and decide which we were going to do. We also learnt some specific conventions such as representation and narrative and learnt some other genres that we did not know about, including the genre of our product. On this music website there was also a commenting system where we could see other peoples opinions and what they thought about the videos that we researched. This helped us a lot and we based our decision on what we thought would be the best for our target audience.

The construction of our media product was completed using the Final Cut Pro editing programme. This is where we cut, lengthened faded and used transitions for the video. We also used video filters to make sure it was appealing and it matched the storyline. Using Final Cut Pro is much easier than using other programmes such as Windows Movie Maker because it is faster and provides a variety of options particularly the video effects and filters which gives any production that extra spark.

We used a small good quality camera which allowed us to create a music video without a huge cost. We had to make sure the camera work had improved, managing our time and being efficient was crucial for us to meet the deadline.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Whilst searching through many different music videos, our group was divided on what kind of song we should do. We eventually discussed and decided to have the video involving both male and female instead of just one gender. Our music video was inspired by Drake - Find Your Love and Cheryl Cole - Fight For This Love. We feel that this song represents both of these songs that inspired our decision as they were both of the same genre and had the same theme flowing through them.

When comparing our video to these other music videos it can be noticed that we made have recreated similar scenes to try to appeal to those who liked the original video and those who follow that sort of music and watch those types of videos. Some conventions that were different from the original video and other videos are that there was no dancing whereas in other ones there are dancing in it. The reason behind us not having any dancing is because we wanted our audience to connect more with the story. As it is supposed to be a love song it didn't really seem really appropriate to have dancers or any dancing scenes. We wanted to challenge the convention of having an acted video as we believed the song lyrics and beat were telling a story. As well as having the actors sing some parts of the song, we wanted our video to flow seamlessly without anything random being put in distracting the audience so we made sure it stuck to one storyline that we knew the target audience would be interested in and watch.

In our music video we wanted to create an illusion that it was showing the past so we had to film in the same locations but making sure the actors had changed their outfits then cut them all together, adding a filter and using slow motion at times as well to set the mood.

Survey on our video

Q1)How was the camera work in the music video?


Q2)What elements do you like from the video?


Q3)Do you think the setting is appropriate?


Q4) Do think the costume links in well with the video?


Q5)who do you think the intended target audience is?


Q6) How could we improve the video?


Q7) Did you enjoy and like the music video you just witnessed?


Q8) What was your most favourite scene?


08) Any other comments?

18/11/10

Today we went to Saint Ann's Square in Manchester Town.We filmed quite a lot around this area,were Umar and Zainab would be walking down this street then half way through Kyle and Zainab would walk down this part could be edited in final cut pro with the dissolve tool which would show time passing. Also, the use of filters shows that the time passes by or the past flashing in front of Kyle's eyes of when he was happy etc.

11/11/10

We went to re-shoot the scenes that would take place in the park. One of the shots that we made sure to do was beginning of the video in which Kyle & Zainab would get into a heated argument which would end in them breaking up. We would film this scene several times but from different angles as to add a variety of shots and so that we can then go on to choose which one looked the best and would therefore be used in the video. We also did a couple of shots of Kyle & Zainab. This will be used as a way of showing that at one point they were happy together. We made sure to shoot the same scene again but instead of having Kyle we swapped for Umar. This will be to show that this is the current relationship and they are happy together but at the same time it will be reminding the viewer that she is just reenacting the same things that she used to do with Kyle, it is also not filtered because the past was in black and white.

Location Shots

The first picture is an image from the Manchester City Centre and is one of the locations of which we will be looking to film on. It is typically a very busy area which will be a good thing as it will hopefully make the music video better as it adds a degree of realism to it.

In the second image it shows features a park where will be shooting the scene in which Zainab walks towards Kyle and they begin to argue. This will set off the events of the rest of the video. This scene will reappear at different points as a flashback to show that despite her missing him she remembers what happened and why they did break up in the first place.

This following shot is an establishing shot where the scenes will be shot, in these scenes Kyle and Zainab will be singing the majority of their parts of the song. We made sure to film when the weather was more or less the same to ensure that there was no problems with continuity.

This is a shot of Kyle alone sitting on the bench waiting for Zainab. This is not long before she gets there and they start to argue with each other.

This is one of the potential locations we could use in our final video. In this scene we would be showing both Zainab and Umar sitting at the table, it will show Umar talking to her but she doesn't pay him any attention as she is too busy looking at her phone hoping that Kyle sends her a text message or phones her. It will finish with Umar having enough and then angrily storming off.

Finally, in this location we will attempt to show Kyle singing a part of the song but showing that he is now alone and how it has made him upset and miserable as he slowly swings himself back and forth, this supports the recurring theme of the video of being alone.

Filming days

Monday October 11th 2010 - We went to Market Street in town for our first day of filming. We had to make sure that we discussed what part of the scene we were going to do first. There was a lot of people going past and looking at the camera. We experienced difficulty while we was filming as there was a bin men stood in one of our shot, we had to wait for them to go before we continued filming. The weather was very cold and because of this it took longer than anticipated. Sumaya was doing the camera and had to take many shots so that we can have more angles to work with when we are editing.

On Thursday - We took location shots of the park near college, also we had a discussion as a group about what kind of shots were going to take and how we are going to relate the location to our music video. We took two shots of Umar and Zainab in and around college that we were going to use in our video.

Song Lyrics

[CHRIS BROWN]

Weak,

I have been cryin'

And cryin' for weeks

How'd i survive

When I can barely speak

Barely eat

On my knees

[KERI HILSON]

But that's the moment

You came to me

I don't know

What your love

Has done to me

I think

I'm invisible you see

Through to me

I used to be

Chorus:

[CHRIS BROWN]

You changed

My whole life

[KERI HILSON]

Don't know

What your doin' to me

With your love

[CHRIS BROWN]

I'm feelin'

All superhuman

You did this to me

Superhuman

All day with me

They can't stop me

Here with you

Superhuman

Superhuman

Superhuman

[CHRIS BROWN]

Strong

Since i've been flyin

And ridin' the wrongs

Feels like

I almost had it all along

I can see the

[KERI HILSON]

But every problem

Is gone because

I threw everywhere

But love inside of me

Its unbelievable to see

How love could set me free

Chorus:

You changed

My whole life

Don't know

What your doin' to me

With your love

I'm feelin

All superhuman

You did this to me

Superhuman

All day with me

They can't stop me

Here with you

Superhuman

Superhuman

[CHRIS BROWN]

Its not a bird

Not a plane

[BOTH]

It's my heart

And it's gon go away

My only weakness is you

Only reason is you

Every minute with you

I feel like I can do

Anything

Chorus:

[BOTH]

Goin goin'

I'm goin' away

Love

You changed

My whole life

Don't know

What your doin' to me

With your love

I'm feelin'

All superhuman

You did this to me

Superhuman

All day with me

They can't stop me

Here with you

Superhuman

Superhuman

The first verse will be filmed in the Manchester City Centre. This will be where Kyle is walking and sees Zainab with her new boyfriend.

The second verse will be Zainab singing and looking at her phone. Not paying any attention to Umar (her new boyfriend).

There will be a cut to the past where Kyle and Zainab were happy, then a scene of them fighting and ending up breaking the relationship.

Now that they broke up the lyrics are very relevent to what happens and what the audience sees. "you changed my whole life.." and "but every problem has gone because i go everywhere with love inside of me..." This shows that they still love each other and cant get over the relationship.

The verse after that will be in the Trafford Centre where there is a split screen of both of them singing as the verses in the chorus are where they both together. When the song finished they both will go different ways, which will show the sign of separation.

Costumes

Zainab:

Will appeal to the way teenagers dress up these days and we try to keep the style up to date with the fashion.

Kyle:

Will include dull colours e.g black and grey, which will assume loneness, sadness and shows the separation from his girlfriend has effected him.

Umar:

Will wear casual clothing. This includes a waterproof hoodied jacket which is a bright colour and jeans.

Shooting Schedule

At the beginning of the music video it will be shot on market street, with most of the scenes being shot around the city centre, wherever we deem a suitable location to shoot. Some of the scenes will be shot around and outside the Trafford Centre because it shows a variety of different scenery and shots of different things that happened. The locations will create an impact on the storyline of our music and the genre of it. Then the rest of the scenes will be filmed in the close areas around college. Another lot of the scenes will be filmed in a cafe. Very few scenes we film will be with the aid of green screen.

Monday 11th - 15th October:

Over this period we will begin the production with our first scene being set in the city centre. The main shot will being shot will be a tracking shot of Kyle. He will be walking and at the same time will be looking very upset. The next main shot that we will be attempting to shot is the one where Kyle sees his Ex-girlfriend with her new man.

Monday 18th - 22nd October:

Over this period we will be going to the Trafford Centre and film some scenes there.

Shot List

This shot list is for a particular scene in our video. It is the first scene where we find out what the music video will be about.

Tracking shot of Kyle walking and the camera will be in front of him going backwards.

Long Shot where Kyle sees his ex walk past with her new boyfriend.

Close Up of his face singing.

Cut to a Mid-Shot of Zainab looking upset.

Rewind to the past of Zainab and Kyle when they were happy,fighting and finally breaking up.

There will be a filter in black and white to show that it was in the past.

Cut back to a split screen of both of them singing, which will be a Long Shot.

Production Treatment

Song: Chris Brown feat. Keri Hilson - Superhuman

Duration: 03:38

Audience: Male and Female 15 - 24 years old

Resume: This song goes under the R&B genre and it appeals to its target audience. It will follow the storyline of a couple who have broken up but they still love each other and can't forget about the times that they spent together despite the girl having a new boyfriend. It is made clear that she wants to get back with her ex boyfriend but the past reminds her of why they broke up in the first place and that they shouldn't be together again. The video will support both a narrative mixed with a performance from both Kyle and Zainab.

Locations:

• Manchester City Centre
• Trafford Centre
• Areas around College
• Longford Park

Analysis of Music Videos

Title: Find Your Love by Drake

Song / Video Duration: 3:29 / 5:47

Genre: R&B / synthpop

Director: Anthony Mandler

Synopsis: The video for the song is about going and looking for love in all the wrong places and despite knowing that he could die doing this but he will do it anyway. The video is set in Jamaica. It starts with text on the screen then to a shot of Drake being warned by a elderly man about staying away and out of trouble when his music should be his number one priority. For the rest of the video it follows Drake as he goes looking for this girl. About half way through the music stops and goes to a dialogue where the gangster that "owns" the girl who Drake is in love with as they beginning to plot against him. As the video is coming to its end you see him outside her house trying to call for her attention but is then surrounded by the gangster's henchmen. He then wakes up to being tied to a chair with the gangster and the girl looking at him with a bullet, she then walks around the back of him and as she is about to pull the trigger it ends with a cliffhanger and the words "Find" "Your" "Love", which are also the title of the song come on one at a time.